keyword research simplified

Keyword Research Simplified – Get Inside the Mind of Your Customers

I LOVE doing Keyword Research!

Why? Because it’s like you get inside the mind of those that are searching for your site and get to figure out what search phrases they are typing into Google.

There are so many different ways people search, different terminology, different ways of saying it. You also can figure out the user intent of that searcher just by what they typed in.

In this post I’m going to go through the exact steps I use to help my clients find the best keywords. These are the same steps I take to rank my affiliate sites, clients sites and my husbands local home inspection site.

Before we move on in this process there are two words I’ll keep mentioning that I want you to understand. They are “keyword/s” and “long tail keyword/s”. Let’s define what each of these two is.

Keywords – these are words that people use to find information on the major search engine. For example, if you were looking for a dress you would type in “dress” and Google would return websites that have that word in it. Now if you sold dresses and your site showed up on the first page of Google then “dress” would be the keyword someone used to find your site.

Long Tail Keywords are the best for keyword research

Long tail keywords – are three to six keyword phrases which are very, very specific to whatever you are searching for. For example, remember the dress above? Let’s get specific, “pink dress for 4 years old”. Now that is specific and what you would call a “long tail keyword”. Someone on the other end of the computer is looking for a pink dress for a 4-year-old. If you sell pink dresses in that size then you would want your site to be on Google’s first page.

Since we can see that 70% of search traffic comes from long tail keywords we will focus on to find you keywords that have a high search volume and low competition.

Now that we got that out of the way let’s get busy finding out what keyword or long tail keyword your potential customers are searching on.  

KEEP IN MIND: As you do this keyword research you’ll also be getting lots of ideas for content you can use to write your blogs

STEP 1: Create a Master List of Seed Keywords (Main Topics)

What the heck is a seed keyword Audrey? I’m glad you asked!

I want you to think of your seed keywords as the foundation of your research that will bear much fruit for you. For instance, you know how you plant a tomato seed yet you get hundreds of tomatoes off that plant? Well, that is how it works in SEO. You have a seed keyword that will produce many long tail keywords, also known as low hanging fruit, that you will use to rank your site. 

If this doesn’t make sense yet…keep reading, I promise it will.

The first thing I want you to do is brainstorm keywords that you think your potential customer would use when searching for your services. I don’t want you to spend a lot of time on this so set a timer for 10 minutes and just start typing or writing whatever comes to mind. 

Now, if you are having trouble coming up with some things I ask my clients to come up with the following What, Why and Who questions. 

[WHAT] List at least 5 (or more) Main Keywords that describe what you or your business does. For example, my business is teaching SEO, Affiliate Marketing, and Video Optimization.

[WHY] List at least 5 (or more) Main Keywords of why you do this for your ideal client. For example, I do it so they can increase traffic to the website, generate leads and ultimately increase sales.

[WHO] List at least 3 (or more) primary target markets. For example, I target Women, Christians and Entrepreneurs/Business Owners.

STEP 2  Use Google’s Autocomplete

Using Google’s SERP (Search Results Page), Google Autocomplete (formally known as Google suggest) and the related search you’re going to find some amazing keywords that you probably didn’t even know people searched on.

Let’s talk about the very first thing you’ll notice when plugging in your seed keyword into Google search bar. It’s known as Google Autocomplete and as you’re typing your keyword or phrase into Google you’ll notice this drop-down list of suggestions. It uses Google’s autocomplete technology to show predicted search terms in a drop-down box and begins to display search results below the drop-down.

Basically, Google is handing you, on a silver platter, what keywords or phrases people are typing into Google to find web pages that will give them what they are looking for.

Using the main topic “Online Marketing” I type that into Google and look at what Google Autocomplete shows me.  

Using Google Autocomplete to do keyword researchSo you can see that from my main topic I have a list of 9 possible keyword phrases I can use and rank my website/page for…

Online marketing jobs
Online marketing degree
Online marketing courses
Online marketing degree florida
etc.

Since I do not offer online marketing jobs, degree or certificates I wouldn’t use those keywords. However, I will be offering online marketing courses, classes and sharing strategies so those keyword phrases I would want to rank well for.

At this point, you’ll want to create an Excel spreadsheet or Google Sheets and start adding these keyword phrases to it. Further along, we will be doing more research to determine how many people actually search for these keywords and what sort of competition you might be up against.

Now that you have a few ideas from using Google Autocomplete, let’s look at the SERP’s (Search Engine Results Page) results and see what other ideas we can gain.

As I’m moving down the page I see that Google lets me know that People ask these questions that pertain to my main keyword.

They are asking What is online marketing? What are the different types of online marketing? What are the tools of online marketing?

These are AWESOME questions that I can quickly turn into blog post. They are related to my niche/business and I can quickly put together a blog post that answers these questions.

I would take the first 3 questions and add them to my running list of keywords.

Continue to scroll to the bottom of the SERP and look what else Google gives you. Another list of keywords that people have searched on that is associated with online marketing.

This is like payday right here! Are you getting as excited as I am? Do you see the potential of blog post ideas you have? The number of long tail keyword phrases you can possibly rank for?

From Google Instant, Google’s People Also Ask and Google Related I now have ELEVEN long tail keywords that I could possibly rank for on the first page of Google.

Think about this! I found these long tail keywords from just one main keyword/phrase “online Marketing” and I still have 4 more to go under my list of keywords that describe what I do.

I want you to take what you’ve learned here and brainstorm a list of all the long tail keyword phrases you can find using your Main keyword [Topic] on what, why, who and then let’s move on to the next step of this training. Number of searches and competition.

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